Impact of Let's Go! 5-2-1-0: A Community-Based, Multisetting Childhood Obesity Prevention Program

Many programs attempt to increase health-promoting behaviors in families. This study investigated the use of a consistent-messaging campaign (Let's Go! 5-2-1-0), which uses media in several different settings to attempt to influence parent behavior. These messages encourage parents to ensure that their children consume five servings of fruits and vegetables per day, limit recreational screen time to no more than two hours per day, engage in at least one hour of physical activity per day, and limit consumption of sugary drinks. The program seemed to be effective.